{"product_id":"sweetheart-neck-mermaid-purple-lace-long-prom-dresses-purple-lace-formal-dresses-mermaid-purple-evening-dresses-sh0308","title":"Sweetheart Mermaid Lace Prom Dresses Sleeveless Purple Formal Dresses","description":"\u003ch2\u003eSweetheart Mermaid Lace Prom Dress – Sleeveless Purple Formal Gown\u003c\/h2\u003e\u003cp\u003eTurn heads at prom or any formal event in this show-stopping purple mermaid gown. Covered head-to-toe in intricate floral lace appliqués on a soft lavender base, this dress hugs every curve from the sweetheart bodice down to the dramatic flared hem. The sleeveless silhouette keeps the look sleek and modern, while the lace-up open back adds a bold, fashion-forward finish that's just as stunning from behind.\u003c\/p\u003e\u003cp\u003eWith a built-in bra for all-night comfort and a natural waist that accentuates your figure, this gown is designed to make you feel as confident as you look — whether you're walking into prom, a gala, or a formal dinner.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Purple \/ Lavender\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e Sweetheart \/ Strapless\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Mermaid\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve Style:\u003c\/strong\u003e Sleeveless\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWaist:\u003c\/strong\u003e Natural\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Lace\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmbellishment:\u003c\/strong\u003e All-Over Floral Lace Appliqués\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBack Design:\u003c\/strong\u003e Lace-Up Open Back\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-In Bra:\u003c\/strong\u003e Yes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDress Length:\u003c\/strong\u003e Floor Length with Sweep Train\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSizing \u0026amp; Ordering\u003c\/h3\u003e\u003cp\u003eAvailable in standard and custom sizes. For the most accurate fit, we recommend providing your measurements at checkout. Please allow 2–3 weeks for production and delivery.\u003c\/p\u003e\u003cp\u003eQuestions about sizing or color options? Contact our styling team — we're happy to help.\u003c\/p\u003e","brand":"mysite","offers":[{"title":"Default Title","offer_id":46221825605679,"sku":"SH0308","price":199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0570\/5354\/4495\/files\/sweetheart-neck-mermaid-purple-lace-long-prom-dresses-formal-evening-540.jpg?v=1789897465","url":"https:\/\/hocille.com\/products\/sweetheart-neck-mermaid-purple-lace-long-prom-dresses-purple-lace-formal-dresses-mermaid-purple-evening-dresses-sh0308","provider":"HOCILLE","version":"1.0","type":"link"}